Customer segmentation
Define relevant audiences for offers and customer initiatives. Aim for more relevant targeting and less wasted campaign effort.
MARKETING & SALES · MARTECH FOR TELECOM
A commercial core
marketing and sales
supporting growth.
We find that the focus on customer growth, with modern marketing and sales capabilities, is often a weak spot of BSS systems.
Taranga brings marketing, sales and customer operations into a connected commercial platform. Use segmentation, campaigns and journey mapping to shape relevant propositions and develop customer relationships.
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MARKETING WORKFLOW DEMONSTRATION
See marketing and sales connected to the commercial core.
Explore examples of AI-assisted campaign preparation, audience selection, offer configuration, customer channels and campaign measurement. See where AI assists and where the operator makes the decision.
Demonstration environment. This recording shows several examples, rather than one continuous campaign. External messaging and payment services use stand-ins. Campaign results shown are not evidence of customer performance.
Read the descriptive walkthrough
This descriptive walkthrough summarises the visible demonstration; it is not a verbatim audio transcript.
00:00–01:05 — The operator opens the marketing copilot and describes a win-back offer. AI proposes a campaign, including an offer and a holdout group. The operator reviews the proposal before choosing Create.
01:05–02:15 — The operator reviews campaign settings and audience selection. The example includes a test customer address; it does not establish a validated production segment.
02:15–03:00 — A separate welcome campaign is configured, with AI-assisted copy and a holdout window. The journeys list shows example programmes.
03:00–04:10 — A separate customer-channel example shows a Match Day Boost purchase. This is not the fibre campaign shown earlier. Payment details are demonstration fixtures.
04:10–04:59 — The attribution view introduces campaign measurement. The displayed data does not demonstrate measured lift. External messaging and payment services are represented by stand-ins. Confirm integrations, supported actions and measurement for your deployment.
Discuss your marketing workflow and confirm the actions, integrations and measurement that fit your business.
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CUSTOMER UNDERSTANDING, CONNECTED TO ACTION
Connect growth capabilities to the commercial core.
Taranga is designed to support digitalisation, customer experience and growth alongside telecom operations. MarTech is a concrete expression of that purpose.
Campaign management
Bring audiences and propositions into an organised campaign workflow. Turn commercial objectives into focused initiatives.
Journey mapping
Identify customer stages, useful interactions and points of friction. Design the path from acquisition and onboarding to purchasing and retention.
Offers and sales
Connect propositions with products, promotions and the purchasing journey. Help customer interest become a purchase the business can deliver.
Loyalty and customer value
Develop repeat engagement through relevant benefits and rewards. Support customer retention and longer-term relationships.
Learning and governed AI
Assess outcomes and explore AI-assisted improvement within permissions and approvals. Focus on better-informed commercial decisions.
ONTOLOGY & AI CONTEXT
Connect campaign intent with commercial context.
A request to prepare an offer needs an audience, a proposition and applicable conditions. Explore how shared commercial meaning relates to AI-assisted proposals, operator review and the actions supported by the adopted workflow.
AI WITH BUSINESS CONTEXT
AI proposes. People control the action.
Taranga’s governed-AI approach presents proposals for review. Registered actions define inputs, preconditions, role permissions and approval requirements; execution produces a receipt connecting the action to its context and outcome.
For a marketing use case, agree which actions are supported and demonstrate them before adoption. Campaign creation, audience recommendations and optimisation should not be assumed to run autonomously.
DEFINE THE OUTCOME
Start with one growth objective.
Acquisition and conversion
Identify friction between an audience, a proposition and a purchase. Define how progress will be assessed.
Retention and customer value
Explore relevant benefits, add-ons and loyalty propositions around an existing customer relationship.
Commercial productivity
Assess the effort to prepare and coordinate a campaign or proposition within the adopted scope.
These are business objectives to measure, not promised improvements. Establish a baseline and agree the available outcome data before claiming uplift.
WHITE-LABEL CUSTOMER CHANNELS
Connect marketing intent with the customer experience.
Bring relevant propositions closer to discovery, purchase and self-service through Taranga-delivered channels, existing experiences or a combination. Define the supported hand-offs between campaigns, offers and customer journeys.
YOUR FIRST GROWTH USE CASE
See marketing & sales in action.
Discuss your audience, proposition and desired outcome. Request a demonstration of the relevant Taranga workflow, including which steps are native, manually approved or integrated.
Request a demonstration tailored to your audience and use case.
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YOUR NEXT MOVE
Let’s start with your business.
Tell us what you want to change, launch or bring to your customers.
Request a meeting or demo
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